About Barak Herscowitz
Barak Herscowitz is an Israeli public figure , specializing in Israeli politics, social media influences networks and public opinion in Israel and in the west.
Among his roles, he was the campaign manager for former Israeli Prime Minister Naftali Bennett and the director of press relations and public relations for the Israeli government.
Herscowitz became the “Tiktok Jewish Whistleblower” as he resigned due to what he identified as a severe bias against Israel and Jewish organizations, and exposed a network of employees in sensitive roles within the company who supported terrorists and held extreme anti-Israel stances.
Barak holds a master׳s degree in public policy from Tel Aviv University and is an alumni of a prestigious program at NYU.
Lectures
01
If Hitler Had TikTok: Defending Democracy in the Digital Battlefield
Barak Herscowitz, the courageous "TikTok Jewish Whistleblower," sounds the alarm on a critical threat to democracy and global stability. In this riveting lecture, the former Israeli political strategist and TikTok insider exposes how hostile foreign powers are weaponizing social media to undermine Western values.
Discover the shocking truth about:
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How Iran, Russia, and China exploit TikTok and other platforms to spread disinformation and social discord
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The hidden network of employees within tech giants supporting extremist agendas
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Why young Americans suddenly praised Osama Bin Laden in viral videos
Herscowitz's bold decision to resign from TikTok and expose its biases triggered a Senate hearing to Tiktok, revealing the platform's vulnerability to foreign manipulation. His insights demonstrate how easily today's digital landscape could be exploited by dangerous ideologues.This isn't just a lecture—it's a crucial briefing for every concerned citizen.
Learn how sophisticated disinformation campaigns target not only Israel but threaten the very fabric of democratic societies. Understand the tactics used to sow division, spread antisemitism, and undermine faith in democratic processes.Don't miss this opportunity to hear from a true digital age whistleblower.
Barak Herscowitz's story of moral courage will inspire you to take action in safeguarding our shared democratic values online.
02
"What does the Israeli government look like from the Prime Minister's Office?"
Barak Hershkovitz worked at the "Aquarium," the Israeli Prime Minister's Office, after a decade of work with politicians, government offices, local authorities, and public bodies.
He served during PM Bennett’s administration and managed the government's public relations and press relations for covid-19. He was completely skeptical about the possibility of leading significant projects, as he knew how slow and inefficient the government can be. To his surprise, he discovered it could be different.
Barak built a public and press relations system that quickly achieved ambitious goals and garnered praise.
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What does the government look like from the inside?
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What does working alongside a prime minister during an emergency period look like?
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Why, in many areas, is it so unprofessional and weak?
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How can successful changes be led within the existing government?
Media