About Barak Herscowitz
Barak Herscowitz is an expert in Israeli politics and public policy with a unique track record in driving reforms, shaping policy processes, and navigating complex political and public challenges.
As a former advisor to Prime Minister Naftali Bennett and Head of Communications for the Israeli government during the COVID pandemic, Herscowitz played a pivotal role in advancing reforms, implementing policy changes, and managing national crises. Beyond his governmental roles, he has led political and public campaigns for prominent figures and organizations and has spearheaded significant economic reforms as both a researcher and a leader of civic initiatives.
Herscowitz became known as the "TikTok Jewish Whistleblower" after resigning from a senior position at the company. He exposed severe anti-Israel and antisemitic biases in its content moderation and revealed a network of employees in critical positions who supported terrorist organizations and held extreme anti-Israel views. His revelations garnered widespread attention in global and Israeli media and played a central role in a U.S. Senate hearing on TikTok.
Today, Barak hosts the online show "Unpopular Opinion," writes and lectures on public policy, strategic influence, and social media, and continues to lead discussions on the strategic challenges facing Israel and democracies worldwide.
Lectures
01
If Hitler Had TikTok: Defending Democracy in the Digital Battlefield
Barak Herscowitz, the courageous "TikTok Jewish Whistleblower," sounds the alarm on a critical threat to democracy and global stability. In this riveting lecture, the former Israeli political strategist and TikTok insider exposes how hostile foreign powers are weaponizing social media to undermine Western values.
Discover the shocking truth about:
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How Iran, Russia, and China exploit TikTok and other platforms to spread disinformation and social discord
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The hidden network of employees within tech giants supporting extremist agendas
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Why young Americans suddenly praised Osama Bin Laden in viral videos
Herscowitz's bold decision to resign from TikTok and expose its biases triggered a Senate hearing to Tiktok, revealing the platform's vulnerability to foreign manipulation. His insights demonstrate how easily today's digital landscape could be exploited by dangerous ideologues.This isn't just a lecture—it's a crucial briefing for every concerned citizen.
Learn how sophisticated disinformation campaigns target not only Israel but threaten the very fabric of democratic societies. Understand the tactics used to sow division, spread antisemitism, and undermine faith in democratic processes.Don't miss this opportunity to hear from a true digital age whistleblower.
Barak Herscowitz's story of moral courage will inspire you to take action in safeguarding our shared democratic values online.
02
"What does the Israeli government look like from the Prime Minister's Office?"
Barak Hershkovitz worked at the "Aquarium," the Israeli Prime Minister's Office, after a decade of work with politicians, government offices, local authorities, and public bodies.
He served during PM Bennett’s administration and managed the government's public relations and press relations for covid-19. He was completely skeptical about the possibility of leading significant projects, as he knew how slow and inefficient the government can be. To his surprise, he discovered it could be different.
Barak built a public and press relations system that quickly achieved ambitious goals and garnered praise.
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What does the government look like from the inside?
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What does working alongside a prime minister during an emergency period look like?
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Why, in many areas, is it so unprofessional and weak?
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How can successful changes be led within the existing government?
Media